Ximi Li


product designer

Ximi Li holds a BA in Industrial design from China Academy of Art, and a MA in Furniture Design from Milano Politecnico. He used to work for Andrea Branzi (Founder of Memphis and Domus Academy) and Luca Trazzi while he was living and studying in Milan. He joined Neri & hu after graduation, and worked as Chief Product Designer for 6 years, taking the responsibility of furniture design for Neri & hu, and other renowned brands, including Stellaworks, Classicon, Poltrona Frau, Lema, Parachilna, Agape, Gandia Blasco, Offecct, etc . In 2016, Ximi left Neri & hu to found contemporary furniture brand URBANCRAFT, and URBANCRAFT DESIGN STUDIO.  Studio’s client list contains MZGF, the Beast, etc.


2016 Salone del Mobile.Milano Shanghai
2017 Shenzhen International Furniture Fair
2017 Design of Designers & China International Furniture Expo Shanghai
2017 Salone del Mobile.Milano Shanghai
2018 Design Shanghai
2018 Shenzhen International Furniture Fair
2018 Design of Designers & China International Furniture Expo Shanghai


2017 Gold Idea Award – JIAZHUANG dressing table
2017 Innovation Awards – Bedroom furniture