• Sales&Marketing
  • Shanghai

Website AAFLondon Affordable Art Fair

于 1999年成立于英国伦敦,以其轻松有趣且易于理解的艺术欣赏方式彻底改变了全艺术市场。

你是个市场营销人才又热爱艺术?

你有很多创意点子又能卷起袖子执行项目?

这可能是一个非常有趣让你实现自我价值的工作!

 

职位:市场经理,中国

办公地点:上海

有意向者请将中英文简历寄到:shanghai@affordableartfair.com

 

公司简介:

Affordable Art Fair 成立于 1999年,以其轻松有趣且易于理解的艺术欣赏方式彻底改变了艺术市场。Affordable Art Fair是一个全球品牌,每年在全球10 个城市举办13 场展会,包括伦敦、布鲁塞尔、纽约、斯德哥尔摩、阿姆斯特丹、汉堡、新加坡、香港和墨尔本。自 1999 年在伦敦举办以来,有超过 280 万人参观了Affordable Art Fair,售出的艺术品达到 538,000 件以上,价值超过 7.4 亿澳元。 Affordable Art Fair 专注于让大众体会欣赏和收藏艺术品的乐趣,力求将艺术品融入每个家庭。Affordable Art Fair 从属Ramsay Fairs UK集团,在创始人 Will Ramsay 的指导下持续在全球扩张发展。更多详情请上:www.affordableartfair.com

 

职位描述:

Affordable Art Fair将于明年6月落地上海,中文名为“冉起当代艺术博览会”,现招募一名市场经理。他/她将向中国区总经理汇报,与亚太区域和全球营销团队密切合作,计划并实施全年整合营销计划和基于展会的商业活动和市场营销活动,达到推动展会的品牌与口碑建立、优质客流量、票务销售、赞助商关系维护等目标,并后续为线上市场平台提供高意向流量。 在2022年底前我们提供弹性上班时数(一周三天),从明年一月开始为全职工作。

 

我们在寻找的是:

如果你对以消费者为中心建立品牌和市场活动充满热情和创意思维,具有五年以上负责整合营销的全渠道活动规划与项目管理经验,对当代艺术有热情,曾在相关行业、特别是新创公司任职,并拥有相对应的消费生活类媒体资源,我们需要你!

此外,也希望你具备良好的中英口语及书面沟通能力,出色的人际交往与文案能力,以便与全球伙伴与外部合作伙伴沟通;善于数据分析,对外接洽资源。我们紧凑的步调和相对自由灵活的工作环境,需要你善于时间和自我管理,能够同时应对多项任务,并注重结果导向。

 

更详细的工作责任内容:

Brand building

  • Work on annual goals and event goals, integrating global and local brand positioning strategies
  • Design and build customer insight strategies for China, in addition to implementing global and regional programs
  • Leverage customer insights to inform China audience development strategies for year-round multi-channel marketing campaigns
  • Work closely with global and local design teams/agencies to create key visuals for the show and all subsequent marketing materials such as (but not limited to) flyers, invitations, show guides, and advertising visuals

 

Content and communications

  • Implement the global and develop China-specific content, and local content strategy across all owned channels
  • Drive brand profile raising activity and follower growth strategy for China
  • Own and manage China’s social media strategy and channels, including but not limited to WeChat, Little Red Book, TikTok, Bilibili, and website.
  • Lead any agreed fair activations to maximize data capture
  • Complete campaign analysis based upon agreed global templates

 

PR

  • Work closely with the PR agency to develop creative strategies and deliver extensive media coverage of each event in the portfolio and the online marketplaces
  • The key person to manage media relations on behalf of the Affordable Art Fair in China

 

Ad campaigns

  • Work with China Managing Director and global marketing team to determine the split of online/offline spending, taking into consideration the balance of branding building and sales activation
  • Develop and deliver the offline media plan, including production of print collateral and reporting
  • Input into digital ad planning to ensure alignment with the off-line plan
  • Effectively manage media invoicing, including invoice processing and budget tracking

 

Ticketing and box office

  • Develop and deliver China ticketing and invitation strategy
  • Develop and manage 3rd party ticketing platforms, as well as our owned channels and on-site box office
  • Drive effective ticket sales strategy and quality traffic for the fair

 

Budgeting and reporting

  • Manage and monitor China’s marketing budget agreed with China Managing Director
  • Provide accurate forecasts and feed into the budget-setting process
  • Use global marketing planning templates
  • Completion of agreed global and local reporting templates for ticketing and campaign analysis, as well as onsite figures at the fair and any additional ad hoc marketing analysis

 

Other

  • Drive innovative ways of working to develop audiences and provide customers with an omnichannel experience
  • Cultivate relationships with exhibitors, especially onsite at the fairs, ensuring that they continue to feel that we are providing the best service
  • Ad hoc copywriting and support for B2B comms
  • Partnership and sponsorship activities as part of the China Partner and Sponsor support
  • Collaborate with the Fair team locally and globally to deliver desired results for all

To apply for this job email your details to shanghai@affordableartfair.com.